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FoodJapanese SnacksLife in Japan

Umaibo – The Delicious Stick

Umaibo - Delicious StickUmaibo - Delicious Stick

うまい棒
Umaibō
“Delicious Stick”

I’m not into kid snacks and sweets. In America, sweets for children are usually too sweet and dyed in unnaturally bright colors that make me question its cancer-causing potential. Meanwhile, savory snacks are too salty and usually too starchy. Through my teen years, I often picked puff corn snacks as my go-to junk food. After a lengthy discussion with a friend on Japanese junk food, I was told to visit a dagashi shop (Japanese candy shop) and try Umaibō.

Given my nature, I’m not a person who goes blindly into dagashi shop. Research must be done!

History of a Delicious Stick

Umaibō literally translates to “delicious stick.” What kind of stick is delicious? A cylinder of puffed corn which kinda looks like a short stick when you hold it. To be honest, it’s more of a tube since its hollow through the center, but according to the packaging, it makes the snack more “サクサク” (sakusaku) or crispy. I also suspect that the tube design also creates a stronger product which prevents it from being crushed during transportation and probably improves the final texture by allowing it to be cooked evenly from the inside.

Umaibo was first produced by the Risca Corporation and distributed by Yaokin Co. in 1979, making it a snack that’s almost as old as I am! At the time, Umaibō sold for the cheap price of 10 yen per stick. Much to the delight of Japanese children and their parents, that price hasn’t changed for the last 41 years. But according to Japan Wikipedia, the weight of Umaibō was ever so slightly reduced over the decades as much as 3 to 5 grams less than the original 1979 product due to the rise in the cost of raw materials.

Umaibo – Cheese Flavor

Umaibō Mascots – Are They From Outer Space?

The mascots of Umaibō really stand out, far more than American advertising characters. Each character seems to have their own persona complete with birthdays and hobbies – at least according to the official website.

Umaemon (うまえもん) – The main mascot of Umaibō is a round-headed gaping-mouthed character usually dressed in a costume. According to the Umaibo website, his hobby is cosplaying which explains why each Umaibo wrapper features him in some kind of costume. Umaemon is totally different from Doraemon (blue color, red nose) because he is grey in color and lacks whiskers.

Umami-chan (うまみちゃん) – This anime girl sporting a half-Umaibō hat first showed up in 2017. She’s the long-lost 17-year-old sister of Umaemon and uses an Umaibō for a microphone. As far as I can tell she shows up on the cover of large bags with 30 Umaibō inside and is typically bought by adults at Don Quijote stores. She has her own website, theme song, is found on Instagram, and posts on her Twitter account. Yes, she knows she doesn’t look like her brother and often points that fact out.

Umicheal (ウマイケル “Umaikeru”) – Umami’s pet cat debuted in 2018. Umicheal looks like a cat with a face that looks just like Umaemon. According to his bio, he’s a spy from space sent to investigate Umaemon and Umami because he suspects that they are aliens. Yeah. Space spy cat.

Naked Umaibo

Umaibō Flavors

Let’s get back to the snack. As far as I can tell there are 15 to 16 different “regular” flavors of Umaibō that can be found in stores in Japan. There are also regional flavors as well, meaning they can only be found in certain areas of Japan. And then there are “limited release” flavors, which only run for a single season sometimes never to be seen again.

No, I haven’t tried all the Umaibō flavors. But I might try one or two as I see them. I will reserve eating all the flavors in one go to the younger Japanophiles. Getting high blood pressure from all the salt isn’t worth it. But just for giggles, I’ll list all the flavors of Umaibō here:

Umaibō Regular Flavors

  • Mentai – cod roe pickled in chili peppers
  • Corn potage – creamy corn soup
  • Cheese
  • Pizza
  • Teriyaki Burger
  • Salami – One of the original flavors
  • Easy salad
  • Chicken curry
  • Tonkatsu sauce – Another original flavor
  • Shrimp and mayonnaise
  • Takoyaki
  • Chocolate
  • Beef tongue
  • Natto
  • Sugar rusk
  • Premium Mentaiko
  • Premium Mozzarella & Camembert
  • Premium Japanese style steak with wasabi sauce

Umaibō Regional Flavors

  • Kirtan Snack (Akita Prefecture only)
  • Monjayaki grilled taste (Tokyo only) – Monjayaki is a pan-fried batter similar to okonomiyaki, but with different liquid ingredients
  • Honey Kabayaki Sauce (Shizuoka Prefecture only) – a soy grill sauce used on grilled eel
  • Okonomiyaki (Kansai only)
  • Hot pepper noodles (Kyushu / Western Yamaguchi Prefecture only)
  • Delicious Beef tongue salty (Tohoku only)
  • Sugar cane (Okinawa only)
  • Cinnamon apple pie (Tokyo only)
Eating a chonky Umaibō sometimes is messy with crumbs

Eating a Umaibō

To date, I’ve only tried Umaibō twice: Corn potage and cheese flavors. Both were savory. So the corn potage tasting like sweet corn, while the cheese tasted kind of like Cheetos, but a bit sweet. The texture of an Umaibo is certainly crispy but also dry. Eating too much in one mouthful sometimes uncomfortably desiccates the mouth.

Upon opening the package, I found a rather chonky corn puff – about 2 cm in diameter and 10 cm long. Biting into this super crispy awkward snack was certainly tasty, but also messy since it produced a lot of crumbs. Its hardly finger food yet alone easy eating for kids.

I also discovered instructions on how to prepare an Umaibō for “beautiful eating.” I presume so that kids and dainty ladies can eat the snack without too much of a mess. Here are the translated instructions:

  1. First, place the Umaibō on the table.
  2. Place your hand flat over the package (middle finger aligned with the Umaibō).
  3. Press down as you would give a heart massage and stop when you hear the Umaibō break inside.
  4. Open the wrapper, and you have a Umaibō split lengthwise in four!

Here’s the original illustration posted by Mr. Watanabe:

Sig’s tasting commentary

Sig here. So, Anne asked me to try some of these out. I had cheese, Salami, and Tonkatsu. The cornmeal is fried so that it is very light and airy, and quite crispy and stiff. It crackles and then melts quickly in your mouth. The flavor is pretty much all on the outside of the stick in the form of a salty powder.

The flavors do a good job of evoking what it claims to taste like, though always salty and a little sweet. The consistently light texture of the snack is nice but feels a little insubstantial. I’m not a big fan but these would be a great thing to offer at a party for people to try.

Grab some of these things to try out: Our Amazon affiliate link for a variety Umaibo pack.

A Fun Japanese Snack

Overall, I find Umaibō adorable and the variety of flavors interesting. I kind of want to try them, but I also worry about my health. If you’ve tried the other flavors let me know what you think of them!

FoodLife in JapanMatsuri & More

Amanatto – the Edo Period Treat!

Amanatto SetAmanatto - Sugar Coated Beans

甘納豆
Amanatto
Sugar Coated Beans

I first discovered Amanatto while wandering around Tsukiji Outer Market. A woman with a bright smile held up a bowl of dark-colored beans up to me and said: “Try!” I plucked one from the bowl expecting a kind of savory bar snack.  I was surprised when a sweet sugared flavor blossomed in my mouth. The soft chewiness confused me, especially as the texture turned slightly grainy. “It’s sweet beans,” she explained. I was so amused by this candy that I bought a small bag to bring home.

Tasty sugar-coated bean treat

The Edo Period Treat

Originally called amananattō (甘名納糖), this confectionery was first cooked up by Hosoda Yasubei, during the 1860s at his Tokyo wagashi store, Eitaro Confectionery.  Eitaro still exists today and you can visit one of several shops found in Tokyo. I highly suggest stopping by the one at Nihonbashi near Tokyo Station. You can buy all sorts of wagashi treats in addition to amanattō and marvel at a store that’s been there for roughly 200 years in the same spot!

Yasubei used azuki beans (red mung beans), cowpeas (black-eyed peas), and soramame (fava beans) to make the first amanattō. Today, amanattō is particularly popular in Japan. Although I’m told its especially associated with older generations and is regularly served during teatime.

Hokkaido’s Red Bean Rice

As a side note, throughout Japan, there is a rice dish called sekihan, where sweet sticky rice is steamed with adzuki beans. Usually, sekihan is a dish associated with celebration and is made during weddings and birthdays. Here in Hokkaido, instead of just pain adzuki beans, they’ll use amanattō instead – the result is an even sweeter rice dish.

A Simple Candy

Typically its served with green tea but is perfectly fine by itself. I have yet to cook with it Hokkaido style with steamed rice, but maybe you can try it and tell me what you think.

You can find bags amanattō in grocery stores or as boxed omiyage (souvenirs) in train stations here in Japan. I’ve seen them sold online at Amazon.co.jp, but not Amazon proper. If you can’t find it and would like to try it yourself, I’ve included a recipe below. Enjoy!

Amanatto Mix

Amanattō Recipe

Ingredients for bean preparation

  • 1 lb beans such as red mung beans, black beans, fava beans, or navy beans
  • water, to soak and cook beans
  • ½ teaspoon of baking soda

Ingredients for sugar coating the beans

  • 3 cups of water
  • 4 ½ cups of fine granulated sugar
  • 1 teaspoon salt
  • 2 cups superfine sugar

Prepare Your Beans

Rinse beans, picking out any stones, broken beans, or odd-shaped beans. Soak overnight in ample water.

After soaking, drain beans and rinse with plenty of cold water. Pick through again to get rid of any cracked, halved and beans with no skin.

Put beans in a pot with plenty of cold water – about an inch or two above the beans – and a good pinch of baking soda. The baking soda will help to maintain the color of the beans.

Simmer beans gently for 1 hour until beans are just cooked through. Be careful not to boil the beans or overcook them. The beans should tender and hold their shape, not mushy nor falling apart

Drain beans and rinse gently in cold water. Carefully sort through the cooked beans, discarding any that are out of the skin, or where the skin has cracked open. Keep in mind that this will decrease the number of beans by as much as a third depending on how carefully you cooked the beans. Save discarded beans to make a bean soup or bean salad.

Sugar Coating the Beans

Prepare sugar syrup by combining the 3 cups of cold water, granulated sugar, and salt. Simmer for 20 minutes or until the syrup is starting to thicken a bit.

Carefully add the beans to the syrup mixture and continue simmering for 1 1/2 hours. Try to stir gently and as little as possible – the goal is not to break any beans.

Turn off the heat and allow beans to cool for 10 minutes. Drain.

Put the superfine sugar into a bowl. In batches, toss the beans into the sugar and then lay them out onto a cookie sheet in a single layer.

When all the sugar-coated beans are on the cookie sheet, put the cookie sheet in an oven preheated to 175 degrees F for 5 minutes.

Remove the cookie sheet and toss the beans, returning them to the oven for an additional 5 minutes. Turn off the oven and leave the beans in the oven for 5 minutes.

Cool completely before serving or storing in an airtight container. Stored amanattō can last for about 3 to 4 days in the fridge.

FoodGaijin Survival GuideJapanese SnacksLife in JapanMatsuri & More

Eating Gobo

Burdock

牛蒡
ごぼう
Gobō

Also known as Great Burdock. U-eong in Korean. Niúbàng in Chinese. And Arctium lappa in Latin.

When living in a new country for the first time you notice all sorts of things. For me, it’s the small details while on regular everyday outings. That’s what happened when I encountered a strange root at the local grocery store in the produce section. Language books and online courses don’t explain the small nuances of everyday life in Japan, let alone the name or use of a vegetable root.

During my first encounter, I was kind of surprised to see dirty yard-long sticks for sale in the right next to sweet potatoes and onions. But, after a quick inspection and a little help from Google translate, I discovered that it was a burdock root, also known as gobuo or gobō in Japanese.

Gobo for sale. Yum.

Tea, Herb & Weed

I’ve seen burdock tea in the US, but it’s hard to find and usually in small tea bags. In Japan, there’s a lot more burdock tea on the grocery shelves and I’ve even seen it bottled.

I also know about burdock as a medicinal herb. Burdock is often found in teas or dry powders packed in tiny pills sold at vitamin and herbal health stores and of course online. Used in western folk herbalism and Chinese medicine for thousands of years, this root supposedly cures a litany of aliments such as reducing inflammation, lowering blood sugar, and preventing infections.  

As a past gardener and plant hobbyist, I am also familiar with the common burdock (Arctium minus – a relative of the Japanese version Arctium lappa). Common burdock is a tenaciously invasive weed. Sprouting from unkempt back yards, abandoned lots, and in between cracks of sidewalks all over the USA. This plant from the thistle family is more of a nuisance since its seed burs cling eagerly to clothing.

I can’t recall ever seeing cleaned burdock root sold fresh at the grocery store in the states. I might have seen it at an Asian food market, not realizing what it was.

From left to right: Dried burdock root, bottled burdock tea, burdock burs.

War Crimes?

I once heard a story about how American POWs in World War II were being “forced to eat tree roots” for testimony in a war-crime trial. I did some background research and one document did confirm it, but it was noted as a miss translation for Gobō rather than an actual crime of “cruel and unusual punishment.” Nattō was also mentioned as “rotten beans” in the report – having tried nattō I can completely understand why!

Fresh Great burdock roots.

The Vegetable

Since eating gobō, I’m happy to report its hardly a punishment, but rather a tasty and healthy root vegetable.

I learned that burdock is as common as carrots in Japan. The most common way to cook burdock in Japan is Kinpira Gobō (recipe below). Kinpira is a Japanese cooking style where you stir fry and simmer usually with sugar and soy sauce, maybe some other seasonings as desired. With burdock, carrots and other vegetables are also added. This traditional dish is commonly found in supermarket bento boxes. I can honestly say that it’s far more appetizing when julienned rather than the “dirty stick” raw form.

The taste of burdock reminds me of artichokes (also apart of the thistle family) and the texture is similar to parsnips. It’s crispy and a bit sweet especially when cooked. There a hint of bitterness, and sometimes it can have a harsh muddy taste but only if you don’t pre-soak the roots for about ten minutes before cooking.

The burdock roots are a bit bothersome to cook from scratch since they tend to oxidize to a brown color quickly if you don’t submerge them in water with a teaspoon of vinegar immediately after cutting. I have seen pre-cut packages of burdock, usually in the frozen foods section.

Burdock sold in Japanese Grocery Stores.

Worth Trying

If you want to try a new vegetable, I think gobō is worthwhile. Packed with fiber, minerals, vitamins, and antioxidants it is defiantly good for you, but then again the same is true for all vegetables.

Kinpira Gobo

Kinpira Gobo

¼ pound carrot (about 1 medium), peeled, top and bottom trimmed
¼ pound burdock (1 root), peeled, top and bottom trimmed
1 tablespoon toasted sesame oil
1 tablespoon mirin (sweet rice wine)
2 tablespoons of dashi or water
1 teaspoon of vinegar
1 tablespoon soy sauce
1 teaspoon granulated sugar
pinch of toasted sesame seeds

Julienne the carrot and burdock into long matchstick pieces, about 1-2 mm × 1–2 mm × 4 cm.

Fully submerge the burdock in cold water with 1 teaspoon vinegar, mix and let soak for 5 to 10 minutes. Drain well before cooking.

Heat a large skillet over medium heat, add the sesame oil, and when it begins to smoke, add the vegetables. Cook, stirring frequently until the vegetables begin to wilt, 2 to 3 minutes. Add the mirin and dashi/water and cook, stirring, for 30 seconds or so, then add the soy sauce. Cook, stirring, for 2 minutes more, then stir in the sugar.

Continue cooking, stirring frequently and reducing the heat if the vegetables threaten to color. Continue cooking until vegetables are tender with a slight bite and just begin to stick to the skillet, 2 to 3 minutes.

Transfer to a serving bowl and sprinkle toasted sesame seeds on top.

Burdock flowers
FoodLife in Japan

Mitsuya Melted Peach Soda

MitsuyaMeltedPeach

Snack Attack #2

三ツ矢 とろけるもも
Mitsuya Melted Peach

Package Style: PET bottle, 500 ml
Price:  ¥100 to 140

  • Taste:  4/5
  • Smell:  4/5
  • Texture: 3/5
  • Value: 2/5

Mitsuya was a famous beverage producer here in Japan, brewing cider since 1884. Today it’s a brand name owned and made by Asahi Soft Drinks. They have all sorts of flavors in addition to cider, but all drinks regardless of flavor are carbonated.

Each season the Mitsuya brand puts out the special flavor, this winter its Melted Peach. Not sure what “melted” means in this context, but I imagine it has to do with the fact there are bits of peach pulp in the soda.

Both the smell and flavor is like a peach on steroids, but without being sugary. Honestly, I find that peachiness better than a real peach, only because I’ve chosen too many bad peaches. 

The texture of the peach pulp is subtle and overpowered by the carbonation. Like most Mitsuya drinks, the CO2 is on overdrive such that I suggest that you slowly sip and let the bubbles fizz away in the mouth. Drinking it too fast would just waste the flavors in addition to giving you excessive burps.

Overall, it’s a fun and refreshing fizzy drink that kind of reminds me of a Bellini minus the Champaign.

Mitsuya Melted Peach Ingredients: Sugars (fructose-glucose liquid sugar (domestic production), sugar), thigh juice / carbonic acid, acidulants, flavors, vitamin C, thickener (xanthan)

Thick peach puree with pulp!

Currently, you can buy Mitsuya Melted Peach on Amazon.co.jp

FoodJapanese Snacks

Shinshu Apple Kit Kat Minis

AppleKitKat-small
Snack Attack Series

信州りんごキットカット ミニ
Shinshu Apple Kit Kat Minis

Package Style: Regional souvenir box, 12 kit kat minis
Price:  ¥900

  • Taste:  4/5
  • Smell:  5/5
  • Texture: 4/5
  • Value: 3/5

When I first picked up the box at the local confectionery store, I notice the bright red apples and then “信州” or Shinshu.  Where is Shinshu? My Japan geography is sorely lacking. I later learn that Shinshū, also known as Shinano Province, is the traditional name for Nagano Prefecture on the island of Honshu.

Upon opening the box, Sig immediately exclaims, “Certainly smells like apples!”  And boy does it ever! Although the fragrance of sweet apple is intense like a perfume, I find it very pleasant, and we found ourselves anticipating the flavor. Shinshū apples, also known as Shinano apples, from Nagano are famous for their juicy and crispness, making it refreshing eating, and even better baking, apple. Let me just say, if you can go Shinshū apple picking, do it – you will be rewarded with some of the best apples that Japan has to offer.

Japan loves its individually wrapped snacks, and Shinshu Apple Kit Kat Minis are no exception. I’m almost disappointed to only find a dozen. As with most things Kit Kat I want more, maybe it’s a good thing that we’ll only get six each between us, and that box costs roughly nine to ten dollars per box! *Sigh* Oh the difficulty of practicing moderation and self-control!

Opening one of the mini wrappers, I am delighted to find milk chocolate instead of white chocolate. I often find white chocolate very sweet, near treacly in flavor. Biting into it, I get that chocolate-covered wafer bar confection I expected, but while the odor of apple wafts into my mouth and my nose. The flavor of the creamy milk chocolate and the apple is well-balanced and absolutely delicious. 

Shinshu Apple Kit Kat Mini Ingredients: sugar, whole milk powder, vegetable oil, cacao mass, flour, lactose, cocoa butter, apple juice powder, cocoa powder, yeast, emulsifier, fragrance, baking soda, yeast food, acidulant, (some of the raw materials include soy)

Currently you can buy Shinshu Apple Kit Kat Minis on Amazon.co.jp

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The Rooster Festival – Tori No Ichi

ToriNoIchi-KumadeVendors

酉の市
Tori No Ichi

When we lived in Tokyo, we really wanted to experience a matsuri or festival — Tori No Ichi ended up being our first.  So on a brisk November afternoon, we set out to the Otori Shrine in Asakusa area within Taito Ward of Tokyo.

When we reached the Tori-no-ichi Fair, a lively and loud shoulder-to-shoulder crowd greets us. The grounds are packed with colorful stalls selling festive “good luck rakes.” Food stands, billowing with steam, assault us with savory and sweet odors. Wandering and slightly confused we couldn’t help but wonder: “What is it all for?”

Making a Wish at Tori No Ichi

What is Tor-No-Ichi?

Torinoichi, Tori No Ichi, and Tori-no-Ichi.

Regardless of how its spelled in English, its true name is 酉の市 and in short, “Tori No Ichi” means “Market of the Rooster” or “Rooster Fair.”

– “Tori” means “The Rooster.” It also means “bird,”  but this specific kanji stems from the Chinese character for the tenth zodiac sign.

– “No” means “of”

– “Ichi” means “market” or “fair.”

Every November on the Day of the Rooster (according to the old Japanese calendar system), over 30 Otori Shrines throughout Japan hold a Tori No Ichi.  Just like the Chinese zodiac animals, Rooster days happen every 12 days, so a Rooster Market usually twice or three times so long as it falls within the month of November.

One of Many Kumade Stalls

The Ritual

Hours before midnight, crowds line up the main gate hundreds long and 4 to 5 people wide consisting of families or business groups. When the clock ticks over, the shrine announces the opening with a loud drum.  Inside the shrine, priests say prayers and opening rights, all of which is quick and takes no more than 15 minutes. As monks ring the bell, additional priests clade in white pray over the crowd for good luck and good health. All of this is mostly going unseen by the vast crowds outside, only to be witnessed by attendants inside and glimpsed by those just beyond the shrine thresholds.

Just outside the shrine itself is obscured by a wall of lit paper lanterns, each inscribed with the names and businesses of those who donated to the shrine. The air is so thick with incense supposedly warding off any bad spirits and misfortune. The deep rumbling of drums seems to cut through the din of crowds, announcing the start of Tori No Ichi.

Numerous Lanterns Obscure the Shrine

Lengthy lines of people pass under the tori gate, while two shrine officiants wave a purifying Ōnusa (a kind of wand with paper streamers) over them. When worshipers reach the front of the shrine, they throw their coins in the collection box, ring the bell, and then pray for good fortune. They then move off to the side either to buy additional fortunes or look for a “kumade” or rake to buy.

Kumade – Rake Talismans of Good Luck

After making our offering at the shrine, we move off to ogle at decorative rakes or kumade. The kiosks come big and small, each packed to the brim with rakes of all sizes and of various degrees of ornateness.

Business owners big and small especially make it a point to attend Tori No Ichi every year to help their businesses “rake in” wealth and good fortune. At a large shrine, such as the Otori Shrine in Asakusa, there are over 150 kumade vendors, each offering their special designs on a lucky bamboo rakes

Kumade brimming with Good Luck Decorations

A kumade talisman is made of a base bamboo rake, very much like the kind you use to sweep the leaves off lawns. Many are decorated with a chubby-cheeked female mask, which is in the likeness of Otafuku, the Goddess of Mirth. Other decorative good luck charms and symbols of wealth include:

Maneki Neko – Beckoning Cat, usually a gold-colored with the left paw raised and a gold coin in the right. This is in the hope to bring in more customers while wishing for wealth and prosperity.

Daruma Doll – A hollow, round, Japanese traditional doll modeled after Bodhidharma, the founder of the Zen tradition of Buddhism. Daruma is a talisman seen as a symbol of perseverance and good luck.

Sho Chiku Bai or “Three Friends of Winter” – Pine, bamboo, and plum blossom. These three symbols represent steadfast longevity (pine), vigorous perseverance (bamboo), and resilience (plum).

Tai or “Sea Bream” – Tai (鯛) is the same phonetics as the Tai as used in “omedetai” which means congratulations, or happy.

Crane and Turtle – Both animals are considered symbols of longevity. There is a Japanese saying, “‘tsuru sen-nen, kami man-nen”, which means “the crane lives 1,000 years, the turtle 10,000”

Shichi Fukujin or “Seven Lucky Gods” – many anime fans will recognize who the seven lucky gods, but in Japan, they important figures in Buddhism often invoked for good luck and fortune.

Kazari Goma with Reverse “Horse” Character – A large decorative wooden plaque in the shape of a shogi piece. If found on a rake, the kazari goma will have the kanji Hidari Uma (The Left Facing Horse). So instead of reading “Uma” for “horse” it would be said as “Ma-u” which means dance. Traditionally, a dance was performed for celebrations, and thus it became synonymous with good luck.

Watching a sale of a rake for the first time is a treat in itself. The buyer and seller engage in a passionate mock haggle battle over a selected rake, going back and forth until a price is settled. After the show is done, the buyer pays the original price. She then refuses any change given by the seller, all while saying “This is a gift for you.”

Buyers who follow this traditional faux haggling ceremony will be treated by a three-fold clapping chant by the rake vendor owner and staff over the rake itself – as if pouring good luck into it by sheer will. This chant and rhythmic clapping can be heard in threes everywhere in the kumade vendor area:

“ヨッ!ソーレソーレソーレッ!”
“Yooo! Sore! Sore! Sore!”

Congratulations! Once the clapping chant is complete, the buyer takes the luck infused and often oversized amulet to their business to put on display.

The Spirited Luck-Infusing Kumade Chant

History of the Festival of the Rooster

Three hundred years ago, when Tokyo was known as Edo, the first Tori No Ichi was held in a hamlet called Hanamata-mura, which is now known as Hanahata-chō, Adachi-ku, Tokyo by. Farmers and Ujiko (worshipers) would gather and hold a thanksgiving festival to the local diety, Ōtori Daimyōjin. Families would offer roosters or other kinds of live birds to the shrine, then hold a market to sell their goods and produce. Worshipers would then set the birds free the next day in front of Asakusa’s Kannondō temple, now known as Senso-ji temple.

Secondary shrine for prayer

Yatai – The Food Stalls

As per tradition, shrines that celebrate Tori No Ichi would offer space to merchants and allow them to hold a market. Today that takes place in the form of Yatai or “food stalls.”  It just wouldn’t be a Matsuri or “festival” without food stalls, and a large festival like Asakusa’s Tori No Ichi will have hundreds of Yatai.

Sig Eating Meat on a Stick
Sig Eating Meat on a Stick from a Yatai

There are tons of Matsuri foods and it merits its own blog post of its own, but three treats are worth mentioning here because they are specific to the Tori No Ichi festival.

Kashira no Imo (頭の芋) – Literally means “head of taro” and is usually steamed. Worshipers ate its corm in the hope that they would become a leader or “head” of a prosperous business.

Kogane Mochi (黄金もち) – “Golden Rice Cake” usually made with Japanese millet, which gives it a gold color. This Edo period sweet was said to help bring in wealth but has gone out of style since then. Today they sell Kiri-Zansho (切山椒) in its place.

Kiri-Zansho (切山椒) – “Cut Pepper Rice Candy” A chewy rice candy made from a mixture of sugar, powdered Japanese Sansho pepper, and rice flour. According to the ladies at the stand, eating Japanese Sansho Pepper will help prevent catching a cold. The recipe is below.

An Old Tokyo Festival Worth Celebrating

Even though the first Tori No Ichi of the November is considered auspicious, it is always held a second time, and sometimes a third, later in the month. Regardless of when you go, this festival is a fantastic way to dive deep into Japanese culture, while wishing for good luck and maybe a rake of fortune to bring home!

Kiri-Zansho (切山椒) Recipe

  • 600g Glutinous short-grain Japanese rice flour
  • 250g Unrefined dark brown sugar
  • 250g Light brown sugar
  • 2 teaspoons Japanese Sansho Fine-Ground Pepper
  • ½ teaspoon Salt
  • 3 cups Water

Hardware

  • Steamer
  • Sautee pan
  • Mixing Bowl
  • Mixing Spoon
  • Directions

Directions

1. Over medium heat, mix salt, sugar, and pepper in a pan in water until sugar is fully dissolved. When the sugar has melted into a dark syrup turn off the heat, let it cool down until it’s safe to touch.

2. Add the glutinous rice flour to the sugar syrup and knead well. The mixture will become stiff, but still pliable.

3. Flatten the flour-sugar ball to about 1 to 2 cm thick and such that it fits into the steamer. Place into a paper-lined steamer and steam for about 15 minutes.

4. Remove from steamer and let cool. Then sprinkle with potato starch and cut it into strips. Make sure to coat strips in starch such that the candies don’t stick to each other. The candy should be soft, but a bit firmer than mochi.

Kiri-Zansho or Cut Pepper Mochi Rice Candy

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Yanaka Ginza

YakanaGinza
  • Official Name: Yanaka Ginza [谷中霊園] in Taitō-ku, Tokyo
  • Address: 3-chōme-13-1 Yanaka, Taitō-ku, Tōkyō-to 110-0001
  • Closest Stations: Sendagi Station on the Chiyoda Line, Nippori Station on the JR Yamanote Line
  • Nearby landmarks: Yanaka Cemetery Park (谷中霊園 – Yanaka Reien), Ueno Park (上野公園 – Ueno Kōen), Asakura Museum of Sculpture 台東区立朝倉彫塑館 Taitō kuritsu asakura chōsokan)
  • Website: https://www.yanakaginza.com/

Retro Tokyo

Want to experience a bit of retro Tokyo? Then visit Yakana Ginza in the Northwestern edge of Taitō City. Within a five-minute walk of either Nippori Station or Sendagi Station, resides a collection of locally-owned food stalls, arty shops, and cozy cafes — all lining a short 175-meter street to form what’s known as a shōtengai (商店街) or shopping street.

By modern standards, Yakana Ginza is a small shopping street, but back in 1955 that’s all the locals ever needed. For a community rebuilding from the trials of World War II, Yakana Ginza supplied all their daily needs some of which you can still see today with its small produce stands and kitchen wears. Over the years, locals have tapped into their Edo-period Shitamachi roots to build a bustling tourist attraction on a grassroots scale.

What is Shitamachi (下町) you ask? In the 1600s Tokyo was geographically and economically divided into two: Shitamachi consisted of the physically low marshy part of the city along and east of the Sumida River, home to merchants, artisans, tradesmen, and trivial entrepreneurs. The other half of Tokyo was called Yamanote (山の手) and area refers to the hilly homes of the wealthy, upper-class citizens living just west of the Imperial Palace.

Cats & Shrines

Today, Yanaka is considered a part of the district of Yanesen (谷根千) together with Nezu (根津) and Sendagi (千駄木). Yanesen collectively is home to many restored and relocated Edo-period temples and shrines, and most importantly, home to a sizeable number of stray cats.

The cats appear to be drawn to the area’s extraordinary density of trees (by Tokyo standards), serene shrines, and hushed cemeteries. Yanaka Ginza locals love the kitties and are quick to give treats, so don’t be surprised if a neko-san or two comes strolling along the way. They’ve also have gone so far as to make a stray cat as their mascot. Paying a visit to any of the many stores will yield catty-themed commodities: from cat-shaped confections to feline ornaments and kitty print kimonos.

Going south beyond Yanaka Ginza toward Ueno, you can view numerous Edo period shines and temples from various sects. Also, in the area is Yanaka Cemetery Park, famous for Cherry-blossom Avenue, a path completely covered in beautiful cherry blossoms in April.

Yanaka Ginza Beckoning Cats
Yanaka Ginza Beckoning Cats

When to Visit

Although you can wander the street pretty much any time, the shops in Yanaka Ginza typically don’t open until around 10 AM and they close at around 7 PM at night. Some shops may even have shorter hours and are not even open on Tuesdays or Wednesdays, it all just depends on the owner. If you want to experience the most of what Yanaka has to offer in terms of shopping, visit either on Fridays or weekends since they’ll have sales and specials available ready to entice shoppers.

When it comes to seasons, my favorite time to visit is late Autumn — the temperature is comfortable and the air not too humid. By October and November, the academic season is in full swing, which means there are fewer students on holiday, unlike in the Spring. I should note that Tokyo summers can get oppressively muggy and often rains heavily. While the shops are still open, it’s just not as fun to sit outside as your beer gets diluted with rain. Winter is my second pick on when to visit, only because it’s dry and its fun to buddle up to some warm sake and a piping-hot meat skewer.

How to Visit Yanaka Ginza

Some shop workers will know a bit English, but I suggest downloading a simple Japanese travel phrasebook or get a fancy pocket translator since many are pretty darn good these days. Otherwise, pointing at the thing you want and then holding up the number of items you want on your fingers is your best option. They will usually say how much yen it costs in total.

For food, sample as much food as you want — nearly everything is tasty – just remember to stop when you decide to drink and eat, since eating and drinking while walking is considered rude. When you want to throw garbage away after eating, look for bins and either end of the street – usually one for plastic bottles and another for burnable garbage. Sometimes the shop will throw paper wrappers or skewers away for you after eating, especially if you thank them and tell them how delicious their food was.

If you are staying for longer, consider taking a class or lesson at the Yanesen Tourist Information and Culture Center. The staff speak English and are super friendly. Lessons usually involve various traditional Japanese activities such as how to wear a kimono, making soba, ikebana or flower arranging, tea ceremony and even how to wear kabuki costumes. If you’re looking for a more extensive tour of the area, they’ll introduce you to a local guide who will take you around the area and offer explanations in English.

Yanaka Ginza stores tend to close around 6 or 7 PM, so go early in the day.

Shops to Visit in Yanaka Ginza

Best Shop for Omiyage (aka “Gifts” or “Souvenirs”)

YUZURIHA (谷中店) – Yuzuriha is a cute confectionary shop that features a seasonal rotation of Japanese style sweets. I recommend buying the cute cat paw candies.

Best Spot for a Mid-Morning Pick-me-up

Yanaka Manten Doughnuts – Simple is best! Baked not-fried donuts with a decent cup of coffee or tea. My personal favorites are the matcha and maple donuts.

Best Store for a Cold Beer on a Hot Day

Echigoya Honten – Echigoya is a small-town liquor store, not the hotel that once stood here. The original Echigoya Hotel was founded at the end of the Meiji period. They offer super cheap cold beer and a crate at the front of the shop to sit and enjoy it. If beer is not to your bent, you could also try local fruit wines or Japanese sake.

Kitty and Cold Beer – A good combo

Best Fried Food to Go with Your Beer

Niku-no-Sato (肉のサトー) – Famous for its numerous TV appearances, this butcher shop has been selling croquettes, menchi-katsu, and fried meats since 1933. Their signature Yanaka Mechchi sells for under 200JP¥ ($1.80). I can just imagine the juicy meat and fragrant onions encased in a crispy fried panko. Yummy!

Best Place for Posh Japanese Deserts

Waguriya (和栗や – “Japanese chestnut”) – This cafe is the only place to serve Japanese chestnut desserts throughout the year. Their specialty is a mont blanc, a desert-adapted from its French namesake. The Nipponese mont blanc is an exquisitely layered confection featuring a sponge cake base covered with fresh cream and rich chestnut cream. A whole chestnut is pressed into the cream, followed by a generously pipped heap of chestnut purée. Depending on the season they’ll dress the mont blanc with other flavors like strawberry, matcha, or sweet yam, but rest assured there will be chestnuts within. During autumn weekends, they’ll break out a chestnut roasting engine which billows out steamy goodness.

Chestnut cream & Melons

Best Store for Tea & Accessories

Kinyoshien (金吉園) – Pick from a variety of Japanese green teas including ones you may have not even heard of. Fancy teapots and teacups would also make a fine gift. My personal favorite is the beautiful colorful tea containers and the tiny ceramic kitties to perch your chopsticks upon.

Best Cat Kitch Store

Neko Action – In partnership with local artists, this store sells some of the cutest kitty-themed goods I’ve seen. Also, apart from stationery, accessories, and kitchen accessories, you might also spot the occasional sleeping cat.

Anything with cats is good!

Best Kakigōri “Shaved Ice” for a Super-Hot Day

Himitsudō (ひみつ堂) – This adorable shop is best known for its handmade fruit syrups poured over a heap of hand-cranked shaved ice. Flavors change regularly enough to make you come back almost daily. My personal favorite flavor is the Miyazaki Mango Short. If you visit in the summer, be ready to wait in line because this place is popular. I should note that their menu changes quite often, and if you’re curious as to what the owner has planned for the day, visit the shop’s Twitter account at himitsuno132

A happy Cat
FoodJapan: For Better or WorseLife in Japan

Tokyo Convenience Stores

7-11 Japan is nothing like its American counter part7-11 Japan is nothing like its American counterpart

If you were to pick adjectives that are essential to understanding Tokyo, “convenient” would be a pretty choice to put high on the list. I recall climbing to the top of a mountain shrine and finding an ice-cream stand waiting for me. Whatever you might need or want is often close at hand here.

They are omnipresent

I’d say that it’s very difficult to walk three blocks in Tokyo without encountering at least one convenience store. There are three within one block of my apartment, and about 6 if you go out to three blocks. You will find them in malls, office buildings, museums, subway stations, and in your dreams.

Not only that, but most of these stores are open 24 hours. This may change, labor shortages are putting pressure on these stores in the form of higher wages and that’s leading owners to want to close them up in the wee hours, but so far, most remain open 24/7.

The big three

Three companies make up the vast majority of convenience stores in Japan. There are certainly other chains and a few independent small markets, but these guys are the giants of the business: 7-11, Family Mart, and Lawson.

You may be a little surprised to see two American brands on this list. 7-11 is generally credited as the first convenience store to open in Japan and to spark their love of this institution. The then Texas-based company franchised to a Japanese company. When the parent fell on hard times, they were bought out by the Japanese firm.

Likewise, Lawson’s started as an American firm but was purchased by its Japanese counterparts as the business boomed in Japan and stagnated in America. Family Mart has always been a Japanese firm despite bearing an English name.

Each has its own supposed specialty. Lawson’s is known for its fried chicken, Family Mart for its deserts, and 7-11 for its overall selection of quality offerings. Personally, I don’t find that much of a difference in their offerings beyond the particular house brand items they sell.

What you can buy

Like in the US, a convenience store in Japan dedicates most of the store to food and drink. The big difference is the character of what is offered. You can buy a lot of pre-made meals at these stores. They are not frozen but they are kept in a refrigerated display. You can find dishes appropriate for breakfast, lunch, and dinner.

Unlike at an American fast food place where the “fresh” food offerings are largely all unhealthy county-fair style food, the Japanese convenience store offers a wide range of both healthy and indulgent offerings. You can find soups, salads, pasta, rice bowls, sandwiches, vegetable dishes, curry, and complete lunch box meals (bento). The quality of these meal offerings is surprisingly high.

Snack foods are about as plentiful as fresh foods. You can find a range of candy, chips, crackers, pastries, dairy, and fruit snacks. Overall, you find a wider range in the type of snacks offered, but fewer options for each type. Instead of 6 brands of regular chips, they will have one brand with six different style chips.

If you want to try some Japanese snacks, you can order many different variety snack packs on Amazon.

There are a range of drinks including alcoholic beverages. The style of drink varies more than in an American store but the number of offerings is a bit smaller. Coffee drinks are the mainstay in Japan, followed by tea. Various juices and sodas round out the mix. They also offer cigarettes.

Convenience stores are light on sundries but you will find some basic stationery supplies and hygiene products. There is usually a comics and magazine rack, a third of which is commonly dedicated to light pornography. It has been announced that the “adult magazines” will be phased out as of the 2020 Olympics.

But wait, there’s more

One thing that isn’t obvious to the casual visitor is that the convenience stores also serve as a kind of banking service. You can pay most of your utility bills and other government obligations at the convenience store. You can even mail packages at many locations. The ATMs are kind of super-sized and offer robust banking features.

Onigiri "Rice Balls"
Onigiri “Rice Balls” are commonly found in all Conbini stores.

Sorry, no Car Stuff

What you won’t find at most convenience stores are automotive-related products. This is especially true in Tokyo where you won’t even find parking spaces most of the time. Gas stations in the city are a very different animal than in the US and driving overall is just a lot less common. Outside the city, things may well be different but in Tokyo, I’ve never seen a gas station combined with a convenience store.

And no Slurpies

The branding of 7-11 in Japan is utterly different than in the US. I knew that going in but I was surprised that the Slurpee, an icon of the 7-11 brand in the US was nowhere to be found. Pretty much the only thing the stores share is the name and the fact they are small stores selling food, drinks and snacks.

Better or Worse?

I have to go with better here. The fact I can get a latte and an Alfredo pasta plate at 7-11, both of which will be pretty darn tasty gives the Japanese side of the aisle a big boost. If you say “I ate dinner at the convenience store.” it doesn’t sound like an act of desperation. The range of financial services you can find also sets it apart. Finally, Japanese snacks simply have a much wider range of tastes and textures than American snacks offer.

That said, I think 7-11 shows that the company has taken a hard look at the Japanese and American markets and delivered what their customers in each place expect from the brand. Americans expect and need motor oil and gasoline at their convinced stores, people in Tokyo don’t. The food options at 7-11 probably say more about the tastes of Americans than the management of the 7-11 corporation.